Mini-docs & Original Series can deliver unique brand stories and help you reach the most enduring and valuable level brand/consumer relationship; brand affinity. Brand affinity begins with creating long-form, binge-worthy content that elevates brand sentiment, perception, value and trust.
Building authentic relationships in real life takes time - why would we expect the brand-consumer relationships to be any different?
Snappy brand anthem videos and explainers are great for garnering initial awareness and interest, but they fall short of building enduring relationships with your customers and community over time. That content's brevity becomes a weakness when it comes to expressing nuanced brand stories that provide genuine value and build deep-seated trust with your audience.
Brand Affinity Marketing is content by you, not about you. It's why you exist, not how you exist. Truly valuable, engrossing long-form content is tough to fake and therefore builds enduring customer relationships by exploring a brand’s true voice and values in a human, in-depth way. If you can consistently provide real value (useful insights, entertainment, human stories of triumph over adversity, humor) you'll build a base of "super fans" who'll share your stories free-of-charge with the friends, family and colleagues. Before you know it, you'll be growing a loyal audience dedicated to your content.
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